About Us

CWE is a comprehensive ecosystem for women entrepreneurs to start up and scale up their businesses . CWE’s comprehensive platform offers access to Finance, Markets and Technology , Trade Networks, Business skills as well as Information on government programs and schemes and validated professional service providers especially for women entrepreneurs.

UNDERSTANDING THE BARRIERS

What are the fundamental obstacles that prevent women in the economically productive age group from working?

Various studies have shown that educated women have their aspirations and capabilities, but they have to contend with 3 major barriers:

  • SOCIAL AND CULTURAL NORMS: To do with cultural role expectations, especially marriage, family responsibilities, childcare and elder care.
  • SUPPORT SYSTEMS: There is insufficient availability of affordable, reliable and safe child care and elder care support services. This is particularly acute for nuclear families in urban centers.
  • SAFETY: Women still do not experience a safe environment while travelling to and from work and often even at their workplace.

ROADMAP 2020: Accelerating Women In India

Benchmark research on women entrepreneurs

To understand these challenges better, in 2014, Catalyst for Women Entrepreneurship (CWE), Athena Infonomics and Quantum Leaps Inc undertook a study, “Roadmap to 2020: Accelerating Women Entrepreneurship in India.” This was conducted with 400 women and men entrepreneurs in Bangalore, Mysore, NCR and Mumbai. Detailed and in-depth interviews were conducted with ecosystem stakeholders such as Government Agencies, Angel Investors, Financial institutions, Industry Associations, to capture the key challenges and the current gaps in the ecosystem, and solutions to the challenges.

Our Findings

On a newly constructed Women Entrepreneurial Ecosystem Index (WEEI), Mumbai (64) fares marginally better than Bangalore (62) and significantly better than the National Capital Region (47), as depicted in the table below. Perceived satisfaction levels of women on the quality of their entrepreneurship ecosystem is below 50 percentiles across some key parameters.

  • Finance
  • Knowledge
  • Socio-Cultural
  • Networks
  • Markets
  • Policy
  • WEEI

Key Findings

3 major challenges were identified by 400 women entrepreneurs, financing institutions, government agencies and trade bodies interviewed

Access to Finance

0%

Access to Finance
Access to Markets and Networks

0%

Access to Markets and Networks
Access to Enabling Technology

0%

Access to Enabling Technology

66% of women entrepreneurs were averse to taking ‘risks’ like loans/investments, with 57% fearing failure.

Nearly 90% of women entrepreneurs report turnovers of less than $75,000, with only 5% earning more than $150,000

67% of women entrepreneurs do not use technology for business functions, aside from basic functions like email.

Why Partner With Us?

We’re creating a comprehensive platform to enable women entrepreneurs to scale their businesses

While there are organizations that offer some elements of what we will cover with our technology platform and accelerator, no organization currently offers CWE’s comprehensive package of products and services. There will be both online and offline elements to the platform.

We know women, our target customers, well

We’re successful women entrepreneurs ourselves.  We know the challenges of being female entrepreneurs and we’ve worked with women in the Indian ecosystem.  We’ve launched and run diversity initiatives, been mentors, and helped women upskill themselves. We’re excited to do all of this and more on a much larger scale

 

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Our team brings depth of experience and skills

Combined we have over 100 years of experience in teams, sales & marketing and entrepreneurship.  We’ve used these talents in the for-profit and non-profit sectors, and we’re well versed with working with local, state and national governments, as well as international institutions and organizations

 

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The numbers make sense

We know there’s an opportunity to create a robust ecosystem for women and to enable a significant growth in the local and national economy

 

 

 

 

 

 

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